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Ernest W. Baker, the co-founder’s Grandfather, and an early Detroit ad man, serves as a muse for the brand's identity. With a sense of nostalgia, an intention is made to reinterpret classic garments that feel as if they were taken from Ernest’s closet.
Established in 2016 by designers Reid Baker and Inês Amorim, of the United States and Portugal, the collections blend their cultural influences between European elegance and an American rawness.
After graduating from the Domus Academy of Milan in 2014, they had the opportunity to work for designers Haider Ackermann, Yang Li and Wooyoungmi.
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