ERL

Born out of LA’s creative energy, ERL is a project by designer Eli Russell Linnetz. Prior to launching ERL, Linnetz was primarily known for his photography—having shot the likes of the Kardashians and Lady Gaga. However, it was at the University of Southern California that Linnetz learned how to sew; although the designer-cum-photographer had studied screenwriting, he paid his tuition by making costumes for the opera department. With the creation of ERL, Linnetz, who grew up on Venice Beach, envisioned a unisex label that reflected the heart and soul of LA’s youth. Like his photography, ERL exudes an air of nostalgia, with inspiration stemming from ‘90s Pixar films, Venice Beach skaters, and the Santa Monica swim team. The menswear collection features T-shirts, hoodies, button-ups, shorts, and accessories in an array of vibrant colors and interesting textiles. Each piece is defined by its straightforward and laid-back approach to design. Pulsating with sentimental energy, ERL promises a return to more innocent and simpler times.
ERL - Raglan T Shirt Knit Rainbow Raglan T Shirt Knit Rainbow

ERL Raglan T Shirt Knit Rainbow

3,4904,990    [30% off] $ 112
  • M
  • L
ERL - Raglan Hoodie Knit Red Raglan Hoodie Knit Red

ERL Raglan Hoodie Knit Red

4,7806,830    [30% off] $ 154
  • M
  • L
  • XL
ERL - Football T Shirt 1 Knit Blue Football T Shirt 1 Knit Blue

ERL Football T Shirt 1 Knit Blue

2,5603,650    [30% off] $ 82
  • M
  • L
ERL - Mens T Shirt Knit Black Mens T Shirt Knit Black

ERL Mens T Shirt Knit Black

2,5603,650    [30% off] $ 82
  • M
  • L
  • XL
ERL - POLYESTER PUFFER VEST C004 POLYESTER PUFFER VEST C004

ERL POLYESTER PUFFER VEST C004

18,90027,000    [30% off] $ 609
  • L
ERL - SHIRT B003 SHIRT B003

ERL SHIRT B003

6,7109,580    [30% off] $ 216
  • M
  • L
ERL - PUFFER JACKET C003 PUFFER JACKET C003

ERL PUFFER JACKET C003

22,96032,800    [30% off] $ 740
  • L
ERL - PRINTED SHIRT B004 PRINTED SHIRT B004

ERL PRINTED SHIRT B004

7,00010,000    [30% off] $ 225
  • M
  • L
ERL - PUFFER VEST C001 PUFFER VEST C001

ERL PUFFER VEST C001

21,00030,000    [30% off] $ 677
  • L
ERL - HYBRID SHIRT B007 HYBRID SHIRT B007

ERL HYBRID SHIRT B007

4,9007,000    [30% off] $ 158
  • M
  • L
ERL - Short Woven Silver Short Woven Silver

ERL Short Woven Silver

2,7703,950    [30% off] $ 89
  • M
  • L
ERL - Short Woven Blue Short Woven Blue

ERL Short Woven Blue

2,7703,950    [30% off] $ 89
  • M
  • L
ERL - TIE WITH ZIPPER PINK K004-2

ERL TIE WITH ZIPPER PINK K004-2

2,8704,100    [30% off] $ 92
  • O/S
ERL - TIE WITH ZIPPER YELLOW K004-3

ERL TIE WITH ZIPPER YELLOW K004-3

Sold Out $ 92
  • O/S
Message Us