ERL

Born out of LA’s creative energy, ERL is a project by designer Eli Russell Linnetz. Prior to launching ERL, Linnetz was primarily known for his photography—having shot the likes of the Kardashians and Lady Gaga. However, it was at the University of Southern California that Linnetz learned how to sew; although the designer-cum-photographer had studied screenwriting, he paid his tuition by making costumes for the opera department. With the creation of ERL, Linnetz, who grew up on Venice Beach, envisioned a unisex label that reflected the heart and soul of LA’s youth. Like his photography, ERL exudes an air of nostalgia, with inspiration stemming from ‘90s Pixar films, Venice Beach skaters, and the Santa Monica swim team. The menswear collection features T-shirts, hoodies, button-ups, shorts, and accessories in an array of vibrant colors and interesting textiles. Each piece is defined by its straightforward and laid-back approach to design. Pulsating with sentimental energy, ERL promises a return to more innocent and simpler times.
Hearts Puffer Purple hover

ERL Hearts Puffer Purple

18,60031,000    [40% off] $ 600
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Wave Hoodie Knit Purple Pink hover

ERL Wave Hoodie Knit Purple Pink

7,45010,650    [30% off] $ 240
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Leather Patchwork Shirt Light Blue hover

ERL Leather Patchwork Shirt Light Blue

Sold Out $ 383
  • M
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Floral Shirt Orange hover

ERL Floral Shirt Orange

12,32015,400    [20% off] $ 397
  • M
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Virgin Sweater Knit Red hover

ERL Virgin Sweater Knit Red

6,30010,500    [40% off] $ 203
  • M
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Venice Hoodie Pink hover

ERL Venice Hoodie Pink

7,21010,300    [30% off] $ 232
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Class 1980 Tshirt White Yellow hover

ERL Class 1980 Tshirt White Yellow

3,6606,100    [40% off] $ 118
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Padded Vest Woven Brown hover

ERL Padded Vest Woven Brown

14,89029,790    [50% off] $ 480
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Venice Tshirt Green hover

ERL Venice Tshirt Green

3,0005,000    [40% off] $ 96
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Venice Tshirt White hover

ERL Venice Tshirt White

3,0005,000    [40% off] $ 96
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Cropped Jeans Woven Light Blue hover

ERL Cropped Jeans Woven Light Blue

6,60011,000    [40% off] $ 212
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Leather Patchwork Jeans Light Blue hover

ERL Leather Patchwork Jeans Light Blue

10,80018,000    [40% off] $ 348
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Plain Puffer Bag Woven Purple

ERL Plain Puffer Bag Woven Purple

Sold Out $ 358
  • O/S
Plain Puffer Bag Woven Off White

ERL Plain Puffer Bag Woven Off White

11,10018,500    [40% off] $ 358
  • O/S
Raglan T Shirt Knit Rainbow hover

ERL Raglan T Shirt Knit Rainbow

Sold Out $ 80
  • M
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Football T Shirt 1 Knit Blue hover

ERL Football T Shirt 1 Knit Blue

Sold Out $ 59
  • M
  • L
POLYESTER PUFFER VEST C004 hover

ERL POLYESTER PUFFER VEST C004

13,50027,000    [50% off] $ 435
  • L
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