ERL

Born out of LA’s creative energy, ERL is a project by designer Eli Russell Linnetz. Prior to launching ERL, Linnetz was primarily known for his photography—having shot the likes of the Kardashians and Lady Gaga. However, it was at the University of Southern California that Linnetz learned how to sew; although the designer-cum-photographer had studied screenwriting, he paid his tuition by making costumes for the opera department. With the creation of ERL, Linnetz, who grew up on Venice Beach, envisioned a unisex label that reflected the heart and soul of LA’s youth. Like his photography, ERL exudes an air of nostalgia, with inspiration stemming from ‘90s Pixar films, Venice Beach skaters, and the Santa Monica swim team. The menswear collection features T-shirts, hoodies, button-ups, shorts, and accessories in an array of vibrant colors and interesting textiles. Each piece is defined by its straightforward and laid-back approach to design. Pulsating with sentimental energy, ERL promises a return to more innocent and simpler times.
Unisex Gradient Checker Hooded Puffer Coat Woven Pink hover

ERL Unisex Gradient Checker Hooded Puffer Coat Woven Pink

15,10030,200    [50% off] $ 487
  • M
Unisex Sunset Puffer Coat Woven Pink hover

ERL Unisex Sunset Puffer Coat Woven Pink

14,90029,800    [50% off] $ 480
  • M
  • L
Unisex Gradient Vintage Fleece Sweater Woven Beige hover

ERL Unisex Gradient Vintage Fleece Sweater Woven Beige

6,90013,800    [50% off] $ 222
  • L
Unisex Swirl Fleece Hoodie Jersey Red Green hover

ERL Unisex Swirl Fleece Hoodie Jersey Red Green

4,0008,000    [50% off] $ 129
  • XS
  • S
  • M
  • L
  • XL
Unisex Gradient Crew Neck Sweater Knit Purple hover

ERL Unisex Gradient Crew Neck Sweater Knit Purple

9,90019,800    [50% off] $ 319
  • S
  • M
  • L
Unisex Venice Print T-shirt Jersey Luminous Purple hover

ERL Unisex Venice Print T-shirt Jersey Luminous Purple

1,4902,980    [50% off] $ 48
  • S
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Unisex Distressed Denim Pants Woven Blue hover

ERL Unisex Distressed Denim Pants Woven Blue

6,40012,800    [50% off] $ 206
  • S
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Unisex Gradient Beanie Knit Pink hover

ERL Unisex Gradient Beanie Knit Pink

2,1504,300    [50% off] $ 69
  • One Size
Unisex Sunset Puffer Bag Woven Pink

ERL Unisex Sunset Puffer Bag Woven Pink

9,90019,800    [50% off] $ 319
  • One Size
Venice Hoodie Pink hover

ERL Venice Hoodie Pink

5,15010,300    [50% off] $ 166
  • S
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  • XL
Class 1980 Tshirt White Yellow hover

ERL Class 1980 Tshirt White Yellow

3,0506,100    [50% off] $ 98
  • S
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Padded Vest Woven Brown hover

ERL Padded Vest Woven Brown

14,89529,790    [50% off] $ 480
  • M
  • L
Venice Tshirt Green hover

ERL Venice Tshirt Green

2,5005,000    [50% off] $ 80
  • S
  • M
  • L
  • XL
Venice Tshirt White hover

ERL Venice Tshirt White

2,5005,000    [50% off] $ 80
  • S
  • M
  • L
  • XL
Cropped Jeans Woven Light Blue hover

ERL Cropped Jeans Woven Light Blue

4,40011,000    [60% off] $ 141
  • S
  • M
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