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Seven Seconds of Memory

The collection is inspired from the interlocks of two unrelated stories - our family business in the fishing industry and a man named Clive Wearing. Fish only has the capacity for 7 seconds of memory. Similarly, Clive Wearing suffers from retrograde amnesia, which rejects the forming of any new memories or the ability to recall past experiences. In other words, Clive Wearing lives as though he has recently awoken from a coma. This syndrome is anything but ordinary, sparking an inspirational force that guided us to excel at updating the motifs of classic menswear.

More specifically, SSOM advocates that we should all strive to discover the Clive's in ourselves; to maintain an unbiased mind towards race, culture, and identity. Prevailed by the traditional fashion in sub-cultural groups, SSOM forecasts a trend in darker color palettes and patterned stripes. A combination of oversized interior presenting the free-minded wearer and the cropped exterior silhouette presenting the societal restrictions.

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Seven Seconds of Memory - Luke Vicious x Lou Cropped Jacket Dry Velvet Wash Luke Vicious x Lou Cropped Jacket Dry Velvet Wash

Seven Seconds of Memory Luke Vicious x Lou Cropped Jacket Dry Velvet Wash

22,190 11,095 $ 357
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Seven Seconds of Memory - Jess Mock Patched Zip Tee Dry Onyx Jess Mock Patched Zip Tee Dry Onyx

Seven Seconds of Memory Jess Mock Patched Zip Tee Dry Onyx

7,800 3,900 $ 125
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Seven Seconds of Memory - Seth Cropped Jacket Mud Seth Cropped Jacket Mud

Seven Seconds of Memory Seth Cropped Jacket Mud

16,500 8,250 $ 266
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Seven Seconds of Memory - Formosa Court Jacket Greystone / Nightfall Stripes Formosa Court Jacket Greystone / Nightfall Stripes

Seven Seconds of Memory Formosa Court Jacket Greystone / Nightfall Stripes

14,650 7,325 $ 236
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Seven Seconds of Memory - Fort Oversized Bomber Dry Onyx / Devil Blue Stripe Fort Oversized Bomber Dry Onyx / Devil Blue Stripe

Seven Seconds of Memory Fort Oversized Bomber Dry Onyx / Devil Blue Stripe

17,890 8,945 $ 288
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Seven Seconds of Memory - Formosa Court Jacket Dry Onyx / Nightfall Stripes Formosa Court Jacket Dry Onyx / Nightfall Stripes

Seven Seconds of Memory Formosa Court Jacket Dry Onyx / Nightfall Stripes

14,650 7,325 $ 236
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Seven Seconds of Memory - Fort Oversized Bomber Dry Onyx Fort Oversized Bomber Dry Onyx Fort Oversized Bomber Dry Onyx

Seven Seconds of Memory Fort Oversized Bomber Dry Onyx

17,300 8,650 $ 279
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Seven Seconds of Memory - Seth Cropped Jacket Greystone / Nightfall Stripes Seth Cropped Jacket Greystone / Nightfall Stripes

Seven Seconds of Memory Seth Cropped Jacket Greystone / Nightfall Stripes

14,580 7,290 $ 235
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Seven Seconds of Memory - Lou Heavily Distressed Cropped Jacket Dry Velvet Wash Lou Heavily Distressed Cropped Jacket Dry Velvet Wash

Seven Seconds of Memory Lou Heavily Distressed Cropped Jacket Dry Velvet Wash

19,980 9,990 $ 322
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seven seconds of memory - Bedlam Loose Rib Crew Deep Forest Bedlam Loose Rib Crew Deep Forest

seven seconds of memory Bedlam Loose Rib Crew Deep Forest

13,830 6,915 $ 223
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Seven Seconds of Memory - Coli Bomber Cardigan Dry Onyx / Devil Blue Stripe Coli Bomber Cardigan Dry Onyx / Devil Blue Stripe

Seven Seconds of Memory Coli Bomber Cardigan Dry Onyx / Devil Blue Stripe

11,080 5,540 $ 178
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Seven Seconds of Memory - Sane Worker Open Cardigan Dry Onyx / Nightfall Stripes Sane Worker Open Cardigan Dry Onyx / Nightfall Stripes

Seven Seconds of Memory Sane Worker Open Cardigan Dry Onyx / Nightfall Stripes

6,750 3,375 $ 108
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seven seconds of memory - Uni Loose Turtleneck Concrete + Deep Forest Uni Loose Turtleneck Concrete + Deep Forest

seven seconds of memory Uni Loose Turtleneck Concrete + Deep Forest

11,800 5,900 $ 190
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Seven Seconds of Memory - Hooded Open Collar Mandarin Shirt Dry Velvet Wash Hooded Open Collar Mandarin Shirt Dry Velvet Wash

Seven Seconds of Memory Hooded Open Collar Mandarin Shirt Dry Velvet Wash

9,980 4,990 $ 160
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Seven Seconds of Memory - Lowell Mandarin Crew Void Navy Lowell Mandarin Crew Void Navy

Seven Seconds of Memory Lowell Mandarin Crew Void Navy

8,150 4,075 $ 131
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Seven Seconds of Memory - Saks Sleeveless Rib Hoodie Concrete + Deep Forest Saks Sleeveless Rib Hoodie Concrete + Deep Forest

Seven Seconds of Memory Saks Sleeveless Rib Hoodie Concrete + Deep Forest

8,730 4,365 $ 140
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Seven Seconds of Memory - Jess Mock Zip Drop Shoulder Tee Nightfall Navy Jess Mock Zip Drop Shoulder Tee Nightfall Navy

Seven Seconds of Memory Jess Mock Zip Drop Shoulder Tee Nightfall Navy

6,580 3,948 $ 127
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Seven Seconds of Memory - Toussa Oversized Panel Tee Cloudy Navy Toussa Oversized Panel Tee Cloudy Navy

Seven Seconds of Memory Toussa Oversized Panel Tee Cloudy Navy

4,500 2,250 $ 72
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Seven Seconds of Memory - Hick Sleeveless Worker Shirt Dry Onyx / Nightfall Stripes Hick Sleeveless Worker Shirt Dry Onyx / Nightfall Stripes

Seven Seconds of Memory Hick Sleeveless Worker Shirt Dry Onyx / Nightfall Stripes

7,180 3,590 $ 115
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Seven Seconds of Memory - Polar Strap Coat Vintage Brown Polar Strap Coat Vintage Brown

Seven Seconds of Memory Polar Strap Coat Vintage Brown

21,800 10,900 $ 351
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Seven Seconds of Memory - Polar Strap Coat Dry Onyx Polar Strap Coat Dry Onyx

Seven Seconds of Memory Polar Strap Coat Dry Onyx

21,800 10,900 $ 351
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Seven Seconds of Memory - Doc Long Coat Gris Suiting Doc Long Coat Gris Suiting

Seven Seconds of Memory Doc Long Coat Gris Suiting

21,680 10,840 $ 349
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Seven Seconds of Memory - Hick Sleeveless Worker Shirt Greystone / Nightfall Navy Hick Sleeveless Worker Shirt Greystone / Nightfall Navy

Seven Seconds of Memory Hick Sleeveless Worker Shirt Greystone / Nightfall Navy

7,180 3,590 $ 115
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Seven Seconds of Memory - Jess Mock Zip Tank Dry Onyx Jess Mock Zip Tank Dry Onyx

Seven Seconds of Memory Jess Mock Zip Tank Dry Onyx

5,890 2,945 $ 95
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