IIUVO
Founded in 2015 by London-based duo Tomi Ahmed and Leo Gibbon, Iiuvo is a modern fragrance brand inspired by the poetry of simple things. The name is derived from the Latin verb iuvo, meaning ‘to assist, delight and gratify’, reflecting Ahmed and Gibbon’s commitment to creating products that transport and inspire using the very highest quality materials and all natural formulations. Both founders have backgrounds in luxury design and marketing, informing the brand’s bold, clear design and minimalist aesthetic.
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