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  • Seth Cropped Jacket Mud
  • Seth Cropped Jacket Mud
  • Seth Cropped Jacket Mud
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Seven Seconds of Memory Seth Cropped Jacket Mud

16,500 8,250 $ 266

Fabric & Hardware

  • Italian poly wool
  • 67% po, 29% wool, 4% elastane - 355g
  • Nickel Cobrax snap
  • Made in our studio in Taiwan


  • Cropped and boxy fit
  • Slightly elongated sleeve with raw hem detail down the whole arm details
  • Flap pockets at front
  • Worker collar on top with raw hem details
  • Thick removable drawstring belt in the collar
  • Thick drawstrings on the back of the garment
  • Comes with a custom "7" brushed silver pin
  • Custom patch on right arm
  • Tonal stitching throughout
  • Crafted in our in-house studio

     Model is 183cm and wears a size medium

    Please select a size
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    Seven Seconds of Memory

    The collection is inspired from the interlocks of two unrelated stories - our family business in the fishing industry and a man named Clive Wearing. Fish only has the capacity for 7 seconds of memory. Similarly, Clive Wearing suffers from retrograde amnesia, which rejects the forming of any new memories or the ability to recall past experiences. In other words, Clive Wearing lives as though he has recently awoken from a coma. This syndrome is anything but ordinary, sparking an inspirational force that guided us to excel at updating the motifs of classic menswear.

    More specifically, SSOM advocates that we should all strive to discover the Clive's in ourselves; to maintain an unbiased mind towards race, culture, and identity. Prevailed by the traditional fashion in sub-cultural groups, SSOM forecasts a trend in darker color palettes and patterned stripes. A combination of oversized interior presenting the free-minded wearer and the cropped exterior silhouette presenting the societal restrictions.

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