• Lou Cropped Jacket Nightfall / Brown Grid
  • Lou Cropped Jacket Nightfall / Brown Grid
  • Lou Cropped Jacket Nightfall / Brown Grid
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Seven Seconds of Memory Lou Cropped Jacket Nightfall / Brown Grid

20,250 $ 653

Fabric & Hardware

  • Italian suiting
  • 67% po, 29% viscose, 4% elastane - 260g
  • Matte black Cobrax snap
  • Made in our studio in Taiwan


  • Cropped and boxy fit
  • Slightly elongated sleeve with two snaps closure - traditional denim jacket collar with raw hem detail - two big pockets at front with double entry
  • One interior pocket
  • Removable belt details hanging out from interior to exterior
  • Tonal stitching throughout

Model is 183cm and wears a size medium

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Seven Seconds of Memory

The collection is inspired from the interlocks of two unrelated stories - our family business in the fishing industry and a man named Clive Wearing. Fish only has the capacity for 7 seconds of memory. Similarly, Clive Wearing suffers from retrograde amnesia, which rejects the forming of any new memories or the ability to recall past experiences. In other words, Clive Wearing lives as though he has recently awoken from a coma. This syndrome is anything but ordinary, sparking an inspirational force that guided us to excel at updating the motifs of classic menswear.

More specifically, SSOM advocates that we should all strive to discover the Clive's in ourselves; to maintain an unbiased mind towards race, culture, and identity. Prevailed by the traditional fashion in sub-cultural groups, SSOM forecasts a trend in darker color palettes and patterned stripes. A combination of oversized interior presenting the free-minded wearer and the cropped exterior silhouette presenting the societal restrictions.

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