Joey Off-Court Hoodie Canoli Cream
Founded by three brothers and their father, NAMESAKE or 以父之名 (which directly translates to “In the Name of the Father”) is a dialogue between generations. The Taiwan label embraces internal differences from the “generation gap” in its juxtaposed designs.
“Home Court” is NAMESAKE’s fifth collection, dedicated to the idea of representing the process of giving love for home (origin) and receiving the love it gives back. In this collection, we want to deliver the message that loves matters. The love for passion, the love for home, the love for family, and the love for those who march along this journey. The brothers shared heartfelt roaring memories of pain and joy on the school’s basketball courts during high school years to current days of pulling all-nighters brainstorming designs and talking about the latest fashion shows. The same emotions has shown its recurring pattern, the tears from the pain of practice to the tears of joy of succeeding and winning. The environment the brothers grew up in tended to shy away from expressing love directly, thus certain actions of caring and their language through basketball was the key to how they practiced “love”. (Jazz, Jwill, Pistols)