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Founded by three brothers and their father, NAMESAKE or 以父之名 (which directly translates to “In the Name of the Father”) is a dialogue between generations. The Taiwan label embraces internal differences from the “generation gap” in its juxtaposed designs.
NAMESAKE's third collection, titled “Contour Line” is inspired by our father's love of golf and wine culture, a lifestyle that spotlights the importance of leisure and traditions. The collection brings memory from our many trips to Thailands clubhouse surroundings accompanying our father, and the lasting impression of Michael Jordan's extravagance lifestyle post-retirement. For Autumn/Winter 2021, the focus was to blend our father’s loves into a new breed that can be resonated with. We wanted to merge our father’s understanding of traditions and rules with our adolescent touch by translating objects in these cultures into new forms. This collection aims to en-rich NAMESAKE's sport-agricultural origin by adding a new layer of exploration into old-new and traditions-carefree to create a new conversation of what defines classic.