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  • Doc Long Coat Dry Onyx Muted Stripe
  • Doc Long Coat Dry Onyx Muted Stripe
  • Doc Long Coat Dry Onyx Muted Stripe
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seven seconds of memory Doc Long Coat Dry Onyx Muted Stripe

25,480 12,740 $ 410

Fabric & Hardware

  • Italian striped wool
  • 53% po, 25% wool, 22% viscose - 390g
  • Made in our studio in Taiwan


    • Traditional fit
    • Over knee length
    • Double layer sleeve with raw hem details and three buttons closure at top layer
    • Traditional collar on top with raw hem details
    • Thick removable drawstring belt in the collar
    • One interior pocket
    • Three buttons closure at front
    • Raw welt pockets on side seams
    • Tonal stitching throughout
    • Hand-stitched patch on lower left corner
    Model is 183cm and wears a size medium
    Please select a size
    Item Added to Cart. Checkout now

    Seven Seconds of Memory

    The collection is inspired from the interlocks of two unrelated stories - our family business in the fishing industry and a man named Clive Wearing. Fish only has the capacity for 7 seconds of memory. Similarly, Clive Wearing suffers from retrograde amnesia, which rejects the forming of any new memories or the ability to recall past experiences. In other words, Clive Wearing lives as though he has recently awoken from a coma. This syndrome is anything but ordinary, sparking an inspirational force that guided us to excel at updating the motifs of classic menswear.

    More specifically, SSOM advocates that we should all strive to discover the Clive's in ourselves; to maintain an unbiased mind towards race, culture, and identity. Prevailed by the traditional fashion in sub-cultural groups, SSOM forecasts a trend in darker color palettes and patterned stripes. A combination of oversized interior presenting the free-minded wearer and the cropped exterior silhouette presenting the societal restrictions.

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