Founded by three brothers and their father, NAMESAKE or 以父之名 (which directly translates to “In the Name of the Father”) is a dialogue between generations. The Taiwan label embraces internal differences from the “generation gap” in its juxtaposed designs.
NAMESAKE’S fourth collection is titled “Open Gym.” inspired by their adolescent life in Tokyo ten years ago. With this collection, they want to reflect back to the process of entering a new unknown place as an adolescent without knowing the language, facing fear and anxiety, and finding ways to overcome obstacles and paranoia to self prove, to self protect, and to find ways to assimilate into the social circles. Above this, they were learning to solve internal conflicts among themselves. These bitter-sweet memories for them with their childhood admiration towards Dennis Rodman’s extravagant style, Piston’s “bad boys” relentless behavior, and spiral tribe’s lifestyle have fusion into the backbone of this collection. For Autumn/Winter 2021, the focus was to bend their childhood style into a new vision. Capturing their memories of afterschool times tirelessly practicing in the gym and sitting next to the river stream next to the school, goalessly wrestling for their inner truth. Foolishly, relentlessly, and courageously wasting their time away —— in the end to relentlessly find their own inner utopia in an apocalyptic territory. With the fourth season, NAMESAKE aims to en-rich their sport-agricultural origin by adding a new energy of youth and renovated vision of what 2000s meant to them.